ClayFish Technologies

ClayFish uses the data we collect for three basic purposes, described in more detail below: (1) to operate our business and provide (including improving and personalising) the products we offer, (2) to send communications, including promotional communications and (3) for some products, to show advertising.

In carrying out these purposes, we combine data we collect to give you a more seamless, consistent and personalised experience. However, to enhance privacy, we have built in technological and procedural safeguards designed to prevent certain data combinations. For example, we store data we collect from you when you are unauthenticated (not signed in) separately from any account information that directly identifies you, such as your name, email address or phone number.

Providing and improving our products. We use data to provide and improve the products we offer and perform essential business operations. This includes operating the products, maintaining and improving the performance of the products, including developing new features, research and providing customer support. Examples of such uses include the following.

• Providing the Products. We use data to carry out your transactions with us and to provide our products to you. Often, those products include personalised features and recommendations that enhance your productivity and enjoyment, and tailor your product experiences based on your activities, interests and location.
• Customer support. We use data to diagnose product problems and provide other customer care and support services.
• Product Improvement. We use data to continually improve our products, including adding new features or capabilities, such as using error reports to improve security features, using search queries to improve the relevancy of the search results, using usage data to determine what new features to prioritise.
• Security, Safety and Dispute Resolution. We use data to protect the security and safety of our products and our customers, to detect and prevent fraud, to confirm the validity of software licences, to resolve disputes and enforce our agreements.
• Business Operations. We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.

Communications. We use data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means to inform you when a subscription is ending, let you know when security updates are available, remind you about items left in your online shopping cart, update you or inquire about a service or repair request, invite you to participate in a survey or tell you that you need to take action to keep your account active. Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from us by email, SMS, post and telephone. For information about managing email subscriptions and promotional communications, please visit the Access and Controls section of this privacy statement.

Advertising. Many of our products are supported by advertising. We use the data we collect to help select some of the ads you see in our products. We partner with third parties such as Google, Microsoft and other advertising companies to select and deliver display ads to our sites and apps, as well as other sites and apps serviced by these partners. The ads we select may be based on your current location, search query or the content you are viewing. Other ads are targeted based on your likely interests or other information that we learn about you over time using demographic data, search queries, interests and favourites, usage data from our own sites and apps and the sites and apps of our advertisers and partners and location data - which we refer to as "interest-based advertising" in this statement. ClayFish does not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files to target ads to you. More information about advertising controls is available in the Access and Controls section of this privacy statement. Further details regarding our advertising-related uses of data include:

• Advertising Industry Best Practices and Commitments. We adhere to the following self-regulatory programmes:
  • In the US: Digital Advertising Alliance (DAA)
  • In Europe: European Interactive Digital Advertising Alliance (EDAA)
  • In Canada: Ad Choices: Digital Advertising Alliance of Canada (DAAC) / Choix de Pub: l'Alliance de la publicité numérique du Canada (DAAC)
• Health-Related Ad Targeting. In the United States, we provide interest-based advertising based on a limited number of standard, non-sensitive health-related interest categories, including allergies, arthritis, cholesterol, cold and flu, diabetes, gastrointestinal health, headache / migraine, healthy eating, healthy heart, men’s health, oral health, osteoporosis, skin health, sleep and vision / eye care. We will also target ads based on custom, non-sensitive health-related interest categories as requested by advertisers.
• Data Retention. For interest-based advertising, we retain data for no more than 13 months, unless we obtain your consent to retain the data longer.
• Data Sharing. In some cases, we share with advertising agencies reports about the data we have collected on our apps and sites. They may choose to place their web beacons on our sites in order to allow them to collect information on our sites such as activities, purchases and visits; they use this data to help target their ads.
• Data Collected by Other Advertising Companies. We sometimes include our own web beacons (or those of our advertising partners) within our advertisements that we display, enabling them to set and read their own cookie. Additionally, ClayFish partners with third-party ad companies to help provide some of our advertising services, and we also allow other third-party ad companies to display advertisements on our sites. These third parties may place cookies on your computer and collect data about your online activities across websites or online services.